About Us

Real Estate and Livestock Sales with Real Integrity

HF Richardson provides real estate and livestock sales expertise in Geelong, Colac and the Western District.

Family owned, our business offers four generations of real estate experience, driven by a contemporary, proactive approach to real estate marketing.

HF Richardson has specialised in livestock sales since 1886. We provide expertise in the sale of all lines of stock, with high turnover rates through effective auctioneering strategies. We can provide information to our clients on price trends, indicators and factors influencing the market. Our Market Reports section on this site is regularly updated to give you an overview of market conditions.

Our modern focus is underpinned by some long-held traditional business values. That is, we provide a highly personalised, family oriented service based on trust and honesty, which dates back to 1886.

Not many agents can make the same claim. Our agents have expertise in their specialist areas and our staff are friendly and approachable.

At HF Richardson, we pride ourselves on quality service and communication and develop strong relationships with our clients. As a member of Rural Marketing Agents, HF Richardson offers its clients the benefits of association with a wide and powerful network of real estate and livestock agencies throughout Australia and internationally.

If you are in the market for rural or regional property or business, or are thinking of selling, HF Richardson is your real estate partner with integrity